Loss of Market Exclusivity
Loss of Market Exclusivity
I did not understand the Claimant’s case to be that losing market exclusivity per se was the reason for alleged unquantifiable damage. If that were so, then it would be raised by the patentee in every interim injunction application to restrain alleged patent infringement, but it is not. Indeed, I am not aware of an authority where it has been argued as a free-standing point, and counsel for the Claimant did not refer me to one. In most cases, the market exclusivity which the patentee enjoys results in a monopoly over price, and it is normally arguments about the potential impact that refusing an injunction will have on price (whether in the form of price depression or a price spiral) which feature heavily in the evidence on damage.
However, counsel for the Claimant submitted that there were two additional features unique to this case which relate to market exclusivity (beyond arguments about price depression which are addressed as a different (third) point, considered below) and which would result in unquantifiable damage to the Claimant if an injunction was refused.
First, the Claimant submitted that, by virtue of the market exclusivity which it currently enjoys, it has control over the way in which the ClearPetra Sheath (and the surgical technique to which it relates) is introduced into the market and the way in which surgeons and other medical professionals are educated in relation to it.
There was some evidence from the Claimant about its efforts to educate the market through marketing and promotional activities, summarised as follows:
Ms Shi has been involved in promoting the ClearPetra Sheath since it obtained CE certification in 2015.
The ClearPetra Sheath was launched during the European Association of Urology Congress, Munich, 12-15 March 2018 by means of a promotional flyer included in every congress attendee’s bag (at a cost of €8225). It attracted significant attention and interest from urologists.
Since then, Ms Shi has exhibited the ClearPetra Sheath at over 20 conferences/congresses worldwide. She provided a tabular summary of these in her witness statement. Two of them were in the UK: the European Association of Urology in 2017, and the International Alliances of Urolithiasis Conference in 2023.
In addition, Ms Shi has worked to promote the ClearPetra Sheath in the UK with the Claimant’s local distributor at the British Association of Urological Surgeons Meeting in 2016 and with Professor Wan visiting 7 UK hospitals.
Other promotional activities within the UK include direct interaction with hospital staff, as well as at trade fairs, urologist meetings, local audit training days and product evaluations, and via social media. No details of these promotional activities were provided in evidence.
There was also some evidence that the market for suction UASs was evolving. Mr Cox provided UK sales figures for the period from July 2023 to February 2024 (1,110 ClearPetra units, of which 815 or 73% were Flexi sheaths), and said that sales had increased since the launch of the Flexi ClearPetra Sheath. He also said that the Claimant and its distributor were continuing their efforts to establish the Flexi ClearPetra “as the gold standard” for suction UASs and that the exclusivity in educating the market as to its benefits was crucial in that regard. He did not provide any further details as to what steps were being taken to educate the market.
It is difficult for me to assess the extent to which the Claimant’s sales have increased since the launch of the Flexi ClearPetra Sheath since I have not been provided with earlier sales figures. Nevertheless, it is entirely plausible that the market has grown since the Flexi sheath was launched and I accept that evidence in general terms.
However, there is no evidence that the Claimant’s marketing efforts are causing the market to grow or why, assuming they are, those efforts will be in any way undermined by virtue of the Defendant also being on the market. There was no evidence that the Defendant’s activities in respect of the Seplou Sheath (threatened or actual) will interfere with the Claimant’s ability to market and promote the ClearPetra (original and flexi) or to educate the medical community as they see fit.
In my judgment, even allowing for the fact that the suction UAS market may be a growing one, there is no evidence to support an argument that loss of market exclusivity to the Claimant if an injunction is refused will damage its ability to educate the market at all, let alone in a way which is unquantifiable.
Second, the Claimant submitted that, by virtue of the market exclusivity which it currently enjoys, third parties are currently deterred from entering the market, but that deterrent will dissipate if an injunction is refused.
The evidence about possible third-party entrants can be summarised as follows:
A third party called MedTech UK had threatened to distribute the Seplou Sheath in the UK. The Claimant sent it a cease and desist letter on 23 September 2023. That prompted assurances from MedTech UK that it has not sold the Seplou Sheath in the UK and has no intention of doing so in the foreseeable future. Based on those assurances, no further action has been taken against it.
On 6 February 2024, the Claimant became aware that Aqua Medical Ltd were offering the Seplou Sheath for sale in the UK. The Claimant (via its solicitor) sent a cease and desist letter to Aqua Medical on 14 February 2024. Aqua Medical emailed a response the following day, in which it said that since it merely acted as a distributor for Seplou, the Claimant should take up its grievances with them instead. It also said that it would not communicate on this matter further. However, I am told by Mr Davis KC on instructions that since then, the Claimant’s solicitor has had a phone conversation with a representative at Aqua Medical in which Aqua Medical confirmed that it was coming off the market. As a result, no further action has been taken against it either.
A third party called Innovex Medical Co. Ltd has produced a negative pressure suction UAS which the Claimant alleges is a version of the ClearPetra Sheath. Ms Shi says that Innovex will likely exhibit its UAS at MEDICA 2024. MEDICA is one of the largest trade fairs, held annually in Germany. The Claimant has instructed a German firm, Wildanger Kehrwald Graf von Schwerin & Partner mbB to file an injunction application against Innovex in Germany. On 16 February 2024, Innovex filed a nullity action of the German designation of the Patent. It has recently come to the Claimant’s attention that a medical devices distributor called Ingles Medical Ltd is offering the Innovex UAS for sale in the UK via its website www.inglesmedical.com. However, there is no evidence that this product has made it onto the NHS Supply Framework. I was told by Mr Davis KC on instructions that the Claimant had checked the NHS Supply Chain, and it was not listed. He also pointed out that this is consistent with the Defendant’s evidence to the effect that the Seplou Sheath is the only other suction UAS on the market in the UK.
Ms Shi gave evidence that there are over 60 imitation suction UASs in China alone, and that, in her view, it is very likely that a number of these products will enter the UK market. However, she does not identify which products are likely to come onto the UK market, or when. Nor does she explain how long they have been on the market in China, or why she thinks that they might come onto the UK market in the future when they have not done so already. It is impossible for me to place any weight on this evidence, which is only expressed in general terms and is unsupported by any details or documentation.
So, the upshot of this evidence is that, as things stand, Ingles Medical is the only third party who appears to be threatening to sell and supply a suction UAS in the UK (albeit that it cannot yet sell or supply to NHS hospitals as it is not on the NHS Framework). I was told by Mr Davis KC on instructions that the Claimant was in the process of obtaining a sample of the Innovex UAS. At the time of the hearing, it had not yet engaged in correspondence with Ingles Medical but intends to do so, depending on the outcome of the inspection of the Innovex UAS once one has been obtained.
The Claimant submitted that it was inevitable that, if the injunction was refused, third parties will be encouraged to enter the market before judgment at trial. Since there is no specific evidence about any third parties being likely to enter the UK market beyond Ingles Medical, I reject this submission at the general level at which it is made. There is simply no way of knowing one way or the other from the evidence before me whether third parties generally will try to enter the UK market or when. The evidence fell a long way short of establishing that it was likely or inevitable.
As for Ingles Medical specifically, I accept that it is likely that it could enter the market in the foreseeable future with the Innovex UAS product. However, there is no evidence that it is waiting to see the outcome of this application before it decides what to do. It seems more likely that it is waiting for the Innovex UAS to get on to the NHS Framework. Similarly, there is no evidence that an interim injunction against the Defendant would serve as a deterrent against Ingles Medical; it might, but it might not. That would depend on a range of factors, including its appetite for risk. In my judgment, the potential deterrent effect that an injunction against the Defendant would have in respect of Ingles Medical is not a sufficient basis for granting it on the facts of this case. The Claimant has other mechanisms available to it to try to prevent Ingles Medical from getting on to the market if that is what it wants to do, and the court would have to consider any application against Ingles Medical on its merits.
The Claimant also submitted in its skeleton that, assuming it prevails at trial, third party entrants “will not be directly prevented from continuing activities and so the Claimant’s present market exclusivity will be irredeemably undermined”. It was said that this was just the kind of non-compensatable damage contemplated at paragraph [10] of the Mellor J Neurim judgment referred to above. I confess that I did not understand this submission. Whether third parties will be prevented from continuing activities or not will depend on what those activities are, whether they infringe any valid right of the Claimant and what steps the Claimant takes to prevent infringement. In my judgment, the hypothetical risk of third-party entrants per se cannot be enough to justify injunctive relief, certainly not on the facts of this case.
- Heading
- Miss Charlotte May KC (sitting as a Deputy High Court Judge)
- Background
- Applicable Legal Principles
- Is the Claimant the proprietor of the Patent?
- Quality of the Defendant’s evidence
- Trial Listing
- Stage 1: Serious issue to be tried?
- Stage 2: Are damages an adequate remedy for the Claimant?
- Loss of Market Exclusivity
- Defendant’s alleged derogatory statements
- Price Depression
- Quantification of damage
- Stage 3: If not, are damages an adequate remedy for the Defendant?
- Lost sales of convoyed goods
- Reputational Damage
- Difficulty in enforcing a judgment in China for damages under the cross-undertaking
- Stage 4: If damages are not an adequate remedy for either side, where does the balance of convenience lie?
- Conclusions
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