Conclusions
Conclusions
For the reasons set out above, my conclusions are as follows:
It is appropriate to award damages in the present case based on a notional licence fee.
I do not consider that Merck’s comparables analysis is a reliable basis for assessing the value of that notional licence.
The appropriate basis for the valuation of the notional licence is therefore the economic benefits approach. That is an approach open to Merck on its pleaded case.
Applying an economic benefits approach, the notional licence fee should be calculated on the following basis:
No allowance should be made for avoided email migration costs, diversion of web traffic or staff training costs.
Prior to adjustments for inflation and discounting, the notional licence fee should comprise avoided website costs of £4.33m, avoided social media costs of £781,703, and avoided marketing costs of £566,000.
Those figures should be adjusted for inflation and discounting, using a discount rate of 4%.
I will hear further submissions on the precise licence figure on the basis of the conclusions set out above.
- Heading
- Section 1
- Witnesses
- MSD’s witnesses of fact
- Expert evidence
- Factual and procedural history
- The Merck companies
- The 1955 and 1970 Agreements
- The present proceedings and previous judgments
- Relevant findings of breach and infringement
- Issues
- Relevant law
- The relevant counterfactual
- General approach to uncertainties in the evidence
- Appropriateness of licence fee damages in the present case
- The assessment of licence fee damages: overview
- Comparables approach
- The criticisms of Mr Wynn’s analysis
- Mr Wynn’s cross-examination
- Merck’s closing submissions
- Economic benefits approach
- General approach
- Avoided costs of email address migration
- Avoided website costs
- Avoided social media costs
- Web traffic gain
- Avoided marketing costs
- Avoided staff training costs
- Unquantifiable benefits
- Inflation adjustment
- Discount rate
- Conclusions
![HC-2013-000089 - [2025] EWHC 2376 (Ch)](https://backend.juristeca.com/files/emisores/logo_O3rEzCI.png)