Merck’s closing submissions
Merck’s closing submissions
Merck’s written closing submissions on the comparability point maintained essentially the fallback position as set out by Mr Wynn in his cross-examination, described at §104 above. Mr Brandreth sensibly said no more about the point in his oral closing submissions.
For the reasons set out above, I reject that position. Merck’s comparables analysis turned on its reliance on the 0.33% figure adopted by Merck for its intragroup healthcare licences, but that figure was derived from an EY analysis which was statistically meaningless. Since Mr Wynn was unable to provide any evidence as to where the correct starting point figure should lie, as between 0% and 0.33%, if the 0.33% figure was abandoned, there is ultimately no evidential support for the adoption by the court of any specific figure at all pursuant to a comparables analysis. Any attempt to do so would be nothing more than wild speculation.
Conclusion on the comparables approach
In light of the problems set out above, I reject Mr Wynn’s comparables analysis as a basis for the assessment of a notional licence fee in this case.
- Heading
- Section 1
- Witnesses
- MSD’s witnesses of fact
- Expert evidence
- Factual and procedural history
- The Merck companies
- The 1955 and 1970 Agreements
- The present proceedings and previous judgments
- Relevant findings of breach and infringement
- Issues
- Relevant law
- The relevant counterfactual
- General approach to uncertainties in the evidence
- Appropriateness of licence fee damages in the present case
- The assessment of licence fee damages: overview
- Comparables approach
- The criticisms of Mr Wynn’s analysis
- Mr Wynn’s cross-examination
- Merck’s closing submissions
- Economic benefits approach
- General approach
- Avoided costs of email address migration
- Avoided website costs
- Avoided social media costs
- Web traffic gain
- Avoided marketing costs
- Avoided staff training costs
- Unquantifiable benefits
- Inflation adjustment
- Discount rate
- Conclusions
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