![CA-2024-002240 - [2025] EWCA Civ 946](https://backend.juristeca.com/files/emisores/logo_Sjvxvlx.png){kind=logo}
The average consumer
The average consumer.
It was common ground that, in relation to the Easylife Marks, there were two relevant average consumers: first, the general public, and secondly, business organisations (or rather persons working within such organisations), reflecting the two broad types of service for which the Easylife Marks were registered – the “bringing together” or retail services on the one hand and the advertising and promotion services on the other. The judge held that the business organisations would be more attentive than the general public.
- Heading
- Introduction
- The parties
- The Easylife Marks
- The Defendants’ Signs
- The Defendants’ Mark
- The issues in broad outline
- The legislative framework
- Assessment of the likelihood of confusion: basic principles
- Revocation for non-use: relevant principles
- Variant forms
- Partial revocation
- The average consumer
- Counterclaim for revocation of the Easylife Stylised Mark
- Claim for infringement: the Easylife Stylised Mark
- Claim for infringement: the Easylife Word Mark
- Standard of review on appeal
- Order of consideration
- The Defendants’ grounds of cross-appeal
- Cross-appeal ground 1: variant forms
- Cross-appeal ground 2: partial revocation
- easyGroup’s grounds of appeal
- The Defendants’ respondents’ notice
- Appeal ground 1: conceptual similarity
- Respondents’ notice grounds 1 and 2: comparison of services
- Appeal ground 2: enhanced distinctive character
- Respondents’ notice grounds 3 and 4: enhanced distinctive character
- Appeal ground 3: likelihood of confusion
- Re-assessment of likelihood of confusion
- Conclusions