Claim No: IP-2022-000086 - [2024] EWHC 1430 (IPEC)
Fecha: 19-Jun-2024
Category One alleged infringement
Category One alleged infringement
My finding that the Builder Word Mark and the Builder Home Mark lack inherent or acquired distinctiveness and are invalid to the extent set out in the emphasised specifications above, means the Category 1 alleged infringement claim must fail and be dismissed. Mr Howe in closing appeared to accept that there was only room for a finding of infringement if I found the Builder Word Mark to be valid, which I have not in respect of the uses complained of. The Claimant has accepted by Ms Gupta’s evidence that it has no complaints about D2’s use of ‘Builder’ save when it is capitalised and not used in a title or heading. Although D2 has used ‘Builder’ in the UK as complained of, which is identical to the Builder Word Mark and highly similar to the Builder House Mark (given my findings about the weakness of the stylisation of that mark), I am satisfied that it has only used it together with preceding words (‘App Builder’, ‘Android App Builder’ etc) (and never solus), as an ordinary and descriptive word to describe the purpose of those products. Accordingly: (i) the average consumer would perceive that use as merely descriptive and not use in a trade mark sense as an indicator of the origin of goods and services, and so would not be likely to be confused for the purposes of s. 10(2)(b) TMA; (ii) s. 10(3) TMA would fail for lack of distinctive character of the Marks; and (iii) as Mr Howe acknowledged in closing if the Court was satisfied that the D2’s use was descriptive, D2 has the benefit of the s. 11(2)(b) TMA defence. For those reasons, I will not go on to consider Issues 4 – 7.
- Heading
- Her Honour Judge Melissa Clarke
- THE CLAIMS
- “Category 1” alleged infringements
- Category 2 Infringement
- Joint Tortfeasorship
- The Defendants’ defence to infringement
- THE COUNTERCLAIM
- C’s Defence to Counterclaim
- THE ISSUES
- LAW
- Family of marks
- Distinctiveness
- Reputation
- Infringement
- Trade Mark Invalidity
- Targeting of websites
- Joint Tortfeasorship
- WITNESSES
- The parties
- The ‘no-code’ application development market in 2021
- The Claimant’s sales figures
- The Claimant’s market share in the UK
- The Claimant’s advertising and marketing spend
- The Claimant’s advertising and marketing activities
- Sponsorship of rugby league games
- Platinum Jubilee campaign
- Google AdWords and web searches
- ‘Builder’ and ‘Builder.ai’ as descriptive terms
- The LinkedIn Post complained of
- Other uses of signs complained of
- DETERMINATION BY ISSUE
- Issue 1: Are the Marks inherently distinctive and/or have they acquired an enhanced distinctive character in the UK by reason of the Claimant’s use of them in the course of trade?
- Builder Word Mark and Builder Home Mark
- Determination
- Builder.ai Word Mark and Builder.ai Figurative Mark
- Determination
- Builder Studio Pro Mark
- Determination
- Builder Now Mark
- Builder Cloud Mark
- Determination
- Acquired distinctiveness
- Issue 2: Do the Marks enjoy a reputation in the UK?
- Issue 3: Would the Marks be viewed by the average consumer as a family of marks by reason of their common component “ Builder ” and/or by reason of the Claimant’s use of the Marks in the course of tra
- Category One alleged infringement
- Category Two alleged infringement
- Conclusions