Claim No: IP-2022-000086 - [2024] EWHC 1430 (IPEC)
Fecha: 19-Jun-2024
Other uses of signs complained of
Other uses of signs complained of
The Claimant has set out in the APOC and Reply and Defence to Counterclaim what it says are uses by the Defendants of the signs which are similar or identical to the Marks, by reference to screenshots from the Appy Pie Website. Ms Gupta’s written evidence is that this “shows them using Builder.ai although they have removed the full stop between “Builder” and “ai”” in February and November 2022. She was taken to those examples in cross-examination and accepted that these did not show that a full stop had been removed from “Builder.ai”, but they were simply instances where the word ‘builder’ was next to ‘AI’, such as in reference to one of D2’s products: “Based on our response, our app builder AI…”.
Similarly, Ms Gupta in her witness statement says that the Defendants have also been using the Builder Now Mark, but she accepted in cross-examination that the examples she relies on do not show the words “Builder Now” in the trade mark sense but as sentence fragments where the Defendants are exhorting people to use their own products, such as “Try Android Builder Now” and “Try DIY on-demand delivery App Builder Now”.
- Heading
- Her Honour Judge Melissa Clarke
- THE CLAIMS
- “Category 1” alleged infringements
- Category 2 Infringement
- Joint Tortfeasorship
- The Defendants’ defence to infringement
- THE COUNTERCLAIM
- C’s Defence to Counterclaim
- THE ISSUES
- LAW
- Family of marks
- Distinctiveness
- Reputation
- Infringement
- Trade Mark Invalidity
- Targeting of websites
- Joint Tortfeasorship
- WITNESSES
- The parties
- The ‘no-code’ application development market in 2021
- The Claimant’s sales figures
- The Claimant’s market share in the UK
- The Claimant’s advertising and marketing spend
- The Claimant’s advertising and marketing activities
- Sponsorship of rugby league games
- Platinum Jubilee campaign
- Google AdWords and web searches
- ‘Builder’ and ‘Builder.ai’ as descriptive terms
- The LinkedIn Post complained of
- Other uses of signs complained of
- DETERMINATION BY ISSUE
- Issue 1: Are the Marks inherently distinctive and/or have they acquired an enhanced distinctive character in the UK by reason of the Claimant’s use of them in the course of trade?
- Builder Word Mark and Builder Home Mark
- Determination
- Builder.ai Word Mark and Builder.ai Figurative Mark
- Determination
- Builder Studio Pro Mark
- Determination
- Builder Now Mark
- Builder Cloud Mark
- Determination
- Acquired distinctiveness
- Issue 2: Do the Marks enjoy a reputation in the UK?
- Issue 3: Would the Marks be viewed by the average consumer as a family of marks by reason of their common component “ Builder ” and/or by reason of the Claimant’s use of the Marks in the course of tra
- Category One alleged infringement
- Category Two alleged infringement
- Conclusions