Condition (v) – identical or similar goods/services
82.As regards condition (v), as I understand Muzmatch’s pleaded case, it admits (at paragraph 44 of its Defence) that its services were identical to those for which the Match Marks were registered.8 However, in its submissions at trial, it asserted that there is only a low degree of similarity between its services and the class 42 services for which the 1996 Match.com Mark is registered. This was not explored or explained in any detail at trial and given Muzmatch’s pleading, I do not think that it is an argument that is open to Muzmatch. But, in any event, I do not think that it would assist Muzmatch greatly. The class 42 services in question were “information and consultancy services in the nature and field of on-line dating and introduction services”. Even if Muzmatch does not provide such services, the on-line dating and introduction services that it does provide seem to me to be clearly complementary in nature and, in my judgment, there is a reasonably high level of similarity in these services.
- Introduction
- The witnesses
- Match’s business and branding
- Match’s reputation and goodwill
- The brand awareness and tracking reports
- TNS report 2009
- TNS report 2010
- TNS report 2011
- TNS report 2012
- Later IPSOS reports
- Match.com/Match
- How this level of awareness was achieved
- A dating service targeted at Muslims
- The choice of the “muzmatch” name
- How the name “muzmatch” was used
- Muzmatch’s Search Engine Optimisation (SEO) activities
- Settlement discussions and Match’s acquisition of Harmonica
- The trade mark claims
- Sections 10(2) and 10(3)/Article 9(2)(b) and 9(2)(c)
- The average consumer
- The relevant date
- The law relating to infringements under s.10(2)
- Was there an infringement under s.10(2)
- Condition (v) – identical or similar goods/services
- Condition (iv) –similarity of the marks/signs
- Condition (vi) - the likelihood of confusion
- Conclusion on s.10(2)
- Was there an infringement under s.10(3)
- The law relating to infringement under s.10(3)
- Requirement (i) - reputation
- Requirement (v) - similarity of sign/mark
- Requirement (vii) – a link
- Requirement (viii) – the three types of injury
- Requirement (viii) – unfair advantage
- Requirement (viii) – detriment to distinctive character
- Requirement (ix) – without due cause
- Honest concurrent user
- Conclusion
- Post script – suitability of IPEC
