The trade mark claims
68.Match’s claim is that Muzmatch has used signs (“the Muzmatch Signs”) which infringe the Match Marks under s.10(2)(b) and/or s.10(3) of the Trade Marks Act 1994 and also, in the case of the two European trade marks (the 1996 Match.com Mark and the 2017 Match.com Mark) for the period before the UK’s withdrawal from the EU, infringe those Marks under Articles 9(2)(b) and/or 9(2)(c) of the EU Trade Mark Regulation. 69.The Muzmatch Signs for these purposes are those of the logos shown in paragraph 53 above that include “match” (as part of the word Muzmatch) and the keywords featuring the word “match” that were used by Muzmatch as part of its SEO activities as set out in paragraph 58 above.70.Regarding the Match Marks, only one of these predated the time in April or May 2011 when Muzmatch started trading. Notwithstanding this, there was no counterclaim for invalidity of the two later Match Marks based on Muzmatch’s earlier use.
- Introduction
- The witnesses
- Match’s business and branding
- Match’s reputation and goodwill
- The brand awareness and tracking reports
- TNS report 2009
- TNS report 2010
- TNS report 2011
- TNS report 2012
- Later IPSOS reports
- Match.com/Match
- How this level of awareness was achieved
- A dating service targeted at Muslims
- The choice of the “muzmatch” name
- How the name “muzmatch” was used
- Muzmatch’s Search Engine Optimisation (SEO) activities
- Settlement discussions and Match’s acquisition of Harmonica
- The trade mark claims
- Sections 10(2) and 10(3)/Article 9(2)(b) and 9(2)(c)
- The average consumer
- The relevant date
- The law relating to infringements under s.10(2)
- Was there an infringement under s.10(2)
- Condition (v) – identical or similar goods/services
- Condition (iv) –similarity of the marks/signs
- Condition (vi) - the likelihood of confusion
- Conclusion on s.10(2)
- Was there an infringement under s.10(3)
- The law relating to infringement under s.10(3)
- Requirement (i) - reputation
- Requirement (v) - similarity of sign/mark
- Requirement (vii) – a link
- Requirement (viii) – the three types of injury
- Requirement (viii) – unfair advantage
- Requirement (viii) – detriment to distinctive character
- Requirement (ix) – without due cause
- Honest concurrent user
- Conclusion
- Post script – suitability of IPEC
