Case No. EWHC-941-(IPEC)

- given that Muzmatch started operating in around April to May 2011, the later reports (produced by IPSOS) are of less significance to the issues in this case although they continued to show that there was a very high level of brand awareness and TOM awareness of the Match brand which, after 2015, also included the Match Device Mark.34.As in most of the earlier reports, IPSOS’ July 2013 report used “Match.com” and “Match” almost interchangeably when referring to the business, (see especially at p.86) as did IPSOS’ January 2015 report. By contrast, its 2014 report tended to refer simply to “Match”. In its 2016 and subsequent Reports, IPSOS displayed the Match Device Mark or the device with an “M” and a heart (as shown in paragraph 21 above) but in its commentary referred to the business simply as “Match”.35.