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Other Guidance
Other Guidance
The Authority published guidance on the use of trading names on the Register on 21 October 2022. It was reissued in February 2023 with minor editorial changes. Both state that
Your firm can add its own trading names to the Financial Services Register. The Register displays firms’ names so that anyone is able to check their details. You should only add genuine trading names that your firm uses.
[…]
Registering a trading name with us has no legal effect. Adding a third party as a trading name does not change that person’s regulated status and does not mean that an unauthorised person can carry out regulated activities. If that person carries on regulated activity without being authorised or exempt, such as an appointed representative, it’s likely that they’re carrying out unlawful authorised business. Trading names are not an alternative to being appointed as an appointed representative.
[…]
Adding your trading names to the [Register] helps consumers check they’re dealing with an authorised firm, however having multiple trading names can be difficult for consumers to follow. Consider whether having large numbers of trading names could cause consumer confusion and affect your ability to communicate with customers in a clear, fair and not misleading way.
- Heading
- Introduction
- Procedural matters
- The law
- The Register
- FCA Handbook
- High level standards
- Specialist sourcebooks
- Other Guidance
- Requirements
- Debt Counselling
- Background facts
- Screenshots of these websites were included in the Hearing Bundle
- The Tribunal’s jurisdiction
- Submissions
- Mr Fell submitted that Wilson demonstrated the importance of consumer protection as a matter of public policy, and that similar important concerns arise in this case
- Discussion
- Further observations
- Conclusions