ISSUES
ISSUES
Cabo claims damages against MGA on three bases: (i) abuse of a dominant position contrary to the prohibition in Chapter II of Part I of the 1998 Act and/or Article 102 TFEU; (ii) unlawful agreements and/or concerted practices contrary to the prohibition in Chapter I of Part I of the Competition Act 1998 and/or Article 101 TFEU; and (iii) unjustified threats of patent infringement proceedings within the meaning of s. 70 of the 1977 Act. The claims give rise to disputed issues of both liability and quantum. In the case of the patent threats claim there is also a question of whether other relief should be given.
The liability issues are as follows:
In relation to the abuse of dominance claim:
The definition of the relevant market on which LOL Surprise was sold by MGA to retailers.
Whether MGA was dominant on that market, having regard to its market share and other relevant factors.
If so, whether MGA’s conduct amounted to an abuse of that dominant position.
In relation to the unlawful agreements claim:
Whether there were any agreements or concerted practices between MGA and the main toy retailers or AB Gee in relation to the stocking of Worldeez.
If so, whether those agreements (or concerted practices) restricted competition by object or effect.
If so, whether the agreements (or concerted practices) are exempted from the Chapter I prohibition and Article 101 TFEU by virtue of the VBER.
If not exempted by the VBER, whether the agreements (or concerted practices) are exempt under s. 9 of the 1998 Act and Article 101(3) TFEU.
In relation to the patent threats claim:
Whether MGA’s emails to The Entertainer and TRU constituted threats of patent infringement proceedings within the meaning of s. 70 of the 1977 Act.
If so, whether Cabo is a person aggrieved by the threats.
The causation and quantum issues arise across all of the claims for which liability is found, and are as follows:
Whether the patent threats (if established) had any causative effect on the decisions of the retailers in relation to the stocking of Worldeez.
The identification of the heads of loss claimed by Cabo.
Whether Cabo would have traded profitably but for MGA’s conduct, in the counterfactual case.
The quantification of Cabo’s claim, if causation of loss is established.
The final issue is whether declaratory relief should be given on the patent threats claim, irrespective of whether damages are awarded on that claim or the competition claims.
- Heading
- INTRODUCTION
- THE EVIDENCE OF FACT
- MGA’s witnesses of fact
- Mr Larian’s breaches of purdah
- THE EXPERT EVIDENCE
- The economic and valuation experts: preliminary comments
- Assessment of the economic and valuation evidence
- The Decision Tree Model (DTM)
- ISSUES
- FACTUAL BACKGROUND
- The UK toy industry
- Table 1: NPD dolls classifications
- MGA and LOL Surprise
- Section 14
- The founding of Cabo and development of Worldeez
- Section 16
- The initial marketing of Worldeez
- Discussions with the launch retailers
- The Entertainer
- Toys R Us
- Smyths
- Other retailers
- MGA’s intervention
- Contacts with Cabo and Singleton
- The Entertainer
- Toys R Us
- Smyths
- B&M and other retailers
- AB Gee
- Worldeez repackaging and relaunch
- Launch of Worldeez globe in B&M
- Decline in B&M sales after August 2017
- Sales to other retailers
- Licensing and international distribution
- Nickelodeon advertising
- Demise of Cabo
- PROCEDURAL BACKGROUND
- ABUSE OF DOMINANCE CLAIM
- The relevant market definition
- The parties’ submissions
- Mr Colley’s approach
- Mr Parker’s approach
- Section 44
- Conclusions on market definition
- Whether MGA was dominant on the relevant market
- The parties’ submissions
- Table 2: 2017 market shares for Colley and Parker markets (%)
- Table 3: Parker market share estimates for 2018–19 (%)
- Table 4: 2017 market shares for extended Colley market (%)
- Market shares
- Figure 1: Colley diagram of 2017 MGA and competitor market shares
- Competition from products outside the relevant market
- Barriers to entry and expansion
- Countervailing buyer power
- MGA’s conduct
- Conclusions on dominance
- Whether MGA’s conduct amounted to an abuse
- The parties’ submissions
- The overall exclusionary campaign
- MGA’s “response to commercial attack” argument
- MGA’s passing off defence
- Section 63
- Conclusion on abuse of dominance
- UNLAWFUL AGREEMENTS CLAIM
- Agreements with the toy traders
- Discussion and conclusions
- Anticompetitive object or effect
- Discussion and conclusions
- Exemption under the VBER
- Scope of the VBER
- Market share threshold
- Excluded restrictions
- Conclusion on the VBER
- Exemption under s. 9 / Article 101(3)
- Conclusion on the unlawful agreements claim
- PATENT THREATS CLAIM
- Threats of patent infringement proceedings
- The parties’ submissions
- Discussion
- “Person aggrieved”
- Conclusion on the patent threats claim
- CAUSATION AND QUANTUM
- Legal principles
- Quantification of the loss
- The approach to claims for lost profits
- Conclusions on the overarching approach
- Causative effect of MGA’s conduct
- Actionable damage and causation: Cabo’s heads of loss
- Whether Cabo would have traded profitably in the counterfactual case
- Product quality
- Section 92
- Marketing campaign
- Retailer support
- Business plan/financial projections
- Inventory management
- Working capital
- Toy expert evidence on commercial success
- Breakeven analysis
- Table 5: Volumes and working capital required to break even in 2017
- International sales
- Conclusions on whether Cabo would have traded profitably
- The parties’ quantum models
- Mr Colley’s quantum models
- Table 6: Cabo calculations of losses (£m)
- Assessment of Mr Colley’s models
- Mr Parker’s quantum models
- Table 7: MGA calculations of losses (£)
- Assessment of Mr Parker’s significant success model
- Table 8: Loss calculation for significant success model, comparing MGA and Cabo cost stacks (£)
- Assessment of Mr Parker’s moderate success model
- Figure 2: Parker moderate success model: average monthly revenue (£)
- Conclusions on the quantum models
- DECLARATORY RELIEF
- Conclusions
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