HP-2020-000016 - [2025] EWHC 1451 (Ch)

The following table sets out MGA’s percentage market shares on the retail market, month by month during 2017, calculated on the basis of the NPD data, on five alternative bases discussed during the trial. These were: (i) Mr Colley’s figures based on his defined market; (ii) Mr Parker’s reconstruction of the market share figures for Mr Colley’s market, using a slightly different methodology; (iii) Mr Colley’s sensitivity analysis of the extension of his market to all Shopkins toys in the playset dolls and collectibles class, and all Num Noms toys in MGA’s 2017 sales data (in both the playset dolls and collectibles and the playset doll accessories class); (iv) Mr Parker’s figures based on the NPD market segment for playset dolls and accessories; and (v) Mr Parker’s figures based on his preferred market definition of the NPD market segments for both fashion and playset dolls.