Smyths
Smyths
There was a meeting with Smyths at its head office in Ireland on 10 May 2017, attended by Mr Sivner, Mr Michaelson, Mr Smyth and some of their buyers. Cabo’s case is that Smyths placed a verbal order for 16,000 items, including 8,000 globes. There is no doubt that there was a discussion of initial order quantities at the meeting, as evidenced by Mr Michaelson’s email shortly after the meeting saying:
“We are on the way to the airport but will firm everything up when we get back to Manchester for the following order:
8,000 x 2 Pk
3,000 x 5 Pk
5,000 x 10 Pk
All above to be delivered in mixed FSDU
Full requirements and delivery dates to be confirmed.”
Two days later, Mr Michaelson sent an email to Mr Cohen and Singleton saying that Smyths had placed a “verbal order” for the quantities set out above, noting that it would be necessary to “officially agree the order”. Mr Lazarus replied saying that Smyths would need to raise a purchase order. Mr Michaelson then acknowledged that he had not heard back from Smyths following his email to them.
Mr Michaelson claimed in his oral evidence that an order from Smyths “must have existed. It did exist.” There is, however, no evidence of a purchase order being raised by Smyths. As at 16 May 2017, an email between Singleton and Mr Michaelson said that they were expecting a purchase order “soon”. There were then various emails setting up a meet and greet event with Tiana at the Tamworth store (scheduled for the end of July). Smyths emailed Mr Michaelson on 23 May 2017 enquiring when stock would be available, and asking “Can we get stock now?”. On the same day Singleton asked Mr Michaelson and Mr Cohen for further information to send to Smyths, “so they can send PO”. It is apparent, therefore, that a purchase order had not been raised by Smyths at that point.
By 13 June 2017 (after the events described below) in an email exchange between Mr Smyth and Mr Sivner, Mr Smyth said that “we have none on order and not sure if are going to buy”. The evidence of both Mr Smyth and Mr Lazarus was that no formal purchase order was ever placed by Smyths.
Mr Michaelson’s claim that a final order was placed is therefore not supported by any of the contemporaneous documents or the other witness evidence. The evidence indicates that while provisional initial order quantities were apparently discussed with Smyths at the 10 May 2017 meeting, no purchase order was subsequently raised by Smyths either prior to MGA’s intervention or at any time after that.
- Heading
- INTRODUCTION
- THE EVIDENCE OF FACT
- MGA’s witnesses of fact
- Mr Larian’s breaches of purdah
- THE EXPERT EVIDENCE
- The economic and valuation experts: preliminary comments
- Assessment of the economic and valuation evidence
- The Decision Tree Model (DTM)
- ISSUES
- FACTUAL BACKGROUND
- The UK toy industry
- Table 1: NPD dolls classifications
- MGA and LOL Surprise
- Section 14
- The founding of Cabo and development of Worldeez
- Section 16
- The initial marketing of Worldeez
- Discussions with the launch retailers
- The Entertainer
- Toys R Us
- Smyths
- Other retailers
- MGA’s intervention
- Contacts with Cabo and Singleton
- The Entertainer
- Toys R Us
- Smyths
- B&M and other retailers
- AB Gee
- Worldeez repackaging and relaunch
- Launch of Worldeez globe in B&M
- Decline in B&M sales after August 2017
- Sales to other retailers
- Licensing and international distribution
- Nickelodeon advertising
- Demise of Cabo
- PROCEDURAL BACKGROUND
- ABUSE OF DOMINANCE CLAIM
- The relevant market definition
- The parties’ submissions
- Mr Colley’s approach
- Mr Parker’s approach
- Section 44
- Conclusions on market definition
- Whether MGA was dominant on the relevant market
- The parties’ submissions
- Table 2: 2017 market shares for Colley and Parker markets (%)
- Table 3: Parker market share estimates for 2018–19 (%)
- Table 4: 2017 market shares for extended Colley market (%)
- Market shares
- Figure 1: Colley diagram of 2017 MGA and competitor market shares
- Competition from products outside the relevant market
- Barriers to entry and expansion
- Countervailing buyer power
- MGA’s conduct
- Conclusions on dominance
- Whether MGA’s conduct amounted to an abuse
- The parties’ submissions
- The overall exclusionary campaign
- MGA’s “response to commercial attack” argument
- MGA’s passing off defence
- Section 63
- Conclusion on abuse of dominance
- UNLAWFUL AGREEMENTS CLAIM
- Agreements with the toy traders
- Discussion and conclusions
- Anticompetitive object or effect
- Discussion and conclusions
- Exemption under the VBER
- Scope of the VBER
- Market share threshold
- Excluded restrictions
- Conclusion on the VBER
- Exemption under s. 9 / Article 101(3)
- Conclusion on the unlawful agreements claim
- PATENT THREATS CLAIM
- Threats of patent infringement proceedings
- The parties’ submissions
- Discussion
- “Person aggrieved”
- Conclusion on the patent threats claim
- CAUSATION AND QUANTUM
- Legal principles
- Quantification of the loss
- The approach to claims for lost profits
- Conclusions on the overarching approach
- Causative effect of MGA’s conduct
- Actionable damage and causation: Cabo’s heads of loss
- Whether Cabo would have traded profitably in the counterfactual case
- Product quality
- Section 92
- Marketing campaign
- Retailer support
- Business plan/financial projections
- Inventory management
- Working capital
- Toy expert evidence on commercial success
- Breakeven analysis
- Table 5: Volumes and working capital required to break even in 2017
- International sales
- Conclusions on whether Cabo would have traded profitably
- The parties’ quantum models
- Mr Colley’s quantum models
- Table 6: Cabo calculations of losses (£m)
- Assessment of Mr Colley’s models
- Mr Parker’s quantum models
- Table 7: MGA calculations of losses (£)
- Assessment of Mr Parker’s significant success model
- Table 8: Loss calculation for significant success model, comparing MGA and Cabo cost stacks (£)
- Assessment of Mr Parker’s moderate success model
- Figure 2: Parker moderate success model: average monthly revenue (£)
- Conclusions on the quantum models
- DECLARATORY RELIEF
- Conclusions
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