Legal principles
Legal principles
Actionable damage and causation of loss
There was considerable debate, in both the opening and the closing submissions, as to the approach to be taken to the causation of loss. By the time of the oral closing submissions, however, the position was essentially common ground.
Cabo’s cause of action under the Chapter II prohibition and Article 102 TFEU is treated as a breach of statutory duty. In order to complete the cause of action for that breach, a claimant must prove that some actionable harm or damage was caused by that breach. That is sometimes expressed as the damage which forms the “gist” of the tort action. Recovery is not limited to the “gist damage”, but the claimant must satisfy the test for causation in relation to (at least) the “gist damage” before the court can consider the quantification of the claimant’s actual loss: Royal Mail v DAF Trucks [2023] CAT 6, §§167–168 and §173.
Causation of loss or damage must be established on a balance of probabilities, and must be assessed by reference to the type of harm alleged by the claimant. A claimant cannot rely on a particular type of actionable damage as completing its cause of action, if that has not been pleaded and addressed in the evidence before the court: see the CAT in Royal Mail v DAF, §§172–173.
At some points in its earlier submissions, Cabo appeared to argue that once its cause of action had been established by showing some actionable damage, it was not necessary to prove causation on a balance of probabilities for any further head of loss claimed. The authorities consistently establish, however, that causation of any head of loss must be established on a balance of probabilities: see the comments of Toulson J and then Toulson LJ in Fyffes Group v Templeman [2000] 2 Lloyd’s Rep 543 and Parabola Investment v Browallia [2010] EWCA Civ 486, [2011] QB 477, considered in more detail at §§459–460below, as well as the Court of Appeal in Royal Mail v DAF, considered at §462 below. By the time of the oral closing submissions, this was common ground.
On the same basis, even where a tort does not require actionable damage to be shown to complete the cause of action, if damages are claimed it will still be necessary to establish causation in relation to each head of loss. That is the case for the patent threats claims in these proceedings. An action under s. 70 of the 1977 Act is a statutory tort of strict liability, which does not require proof of actual damage in order to be actionable: Global Flood Defences v Van den Noort [2015] EWHC 2548 (Pat), §34. An injunction or declaration can therefore be claimed irrespective of proof of loss (and in this case Cabo does claim a declaration in addition to damages, which is addressed separately below). Where damages are claimed, as they are here, they are assessed on the usual tortious basis, which requires proof of causation of the loss on a balance of probabilities.
- Heading
- INTRODUCTION
- THE EVIDENCE OF FACT
- MGA’s witnesses of fact
- Mr Larian’s breaches of purdah
- THE EXPERT EVIDENCE
- The economic and valuation experts: preliminary comments
- Assessment of the economic and valuation evidence
- The Decision Tree Model (DTM)
- ISSUES
- FACTUAL BACKGROUND
- The UK toy industry
- Table 1: NPD dolls classifications
- MGA and LOL Surprise
- Section 14
- The founding of Cabo and development of Worldeez
- Section 16
- The initial marketing of Worldeez
- Discussions with the launch retailers
- The Entertainer
- Toys R Us
- Smyths
- Other retailers
- MGA’s intervention
- Contacts with Cabo and Singleton
- The Entertainer
- Toys R Us
- Smyths
- B&M and other retailers
- AB Gee
- Worldeez repackaging and relaunch
- Launch of Worldeez globe in B&M
- Decline in B&M sales after August 2017
- Sales to other retailers
- Licensing and international distribution
- Nickelodeon advertising
- Demise of Cabo
- PROCEDURAL BACKGROUND
- ABUSE OF DOMINANCE CLAIM
- The relevant market definition
- The parties’ submissions
- Mr Colley’s approach
- Mr Parker’s approach
- Section 44
- Conclusions on market definition
- Whether MGA was dominant on the relevant market
- The parties’ submissions
- Table 2: 2017 market shares for Colley and Parker markets (%)
- Table 3: Parker market share estimates for 2018–19 (%)
- Table 4: 2017 market shares for extended Colley market (%)
- Market shares
- Figure 1: Colley diagram of 2017 MGA and competitor market shares
- Competition from products outside the relevant market
- Barriers to entry and expansion
- Countervailing buyer power
- MGA’s conduct
- Conclusions on dominance
- Whether MGA’s conduct amounted to an abuse
- The parties’ submissions
- The overall exclusionary campaign
- MGA’s “response to commercial attack” argument
- MGA’s passing off defence
- Section 63
- Conclusion on abuse of dominance
- UNLAWFUL AGREEMENTS CLAIM
- Agreements with the toy traders
- Discussion and conclusions
- Anticompetitive object or effect
- Discussion and conclusions
- Exemption under the VBER
- Scope of the VBER
- Market share threshold
- Excluded restrictions
- Conclusion on the VBER
- Exemption under s. 9 / Article 101(3)
- Conclusion on the unlawful agreements claim
- PATENT THREATS CLAIM
- Threats of patent infringement proceedings
- The parties’ submissions
- Discussion
- “Person aggrieved”
- Conclusion on the patent threats claim
- CAUSATION AND QUANTUM
- Legal principles
- Quantification of the loss
- The approach to claims for lost profits
- Conclusions on the overarching approach
- Causative effect of MGA’s conduct
- Actionable damage and causation: Cabo’s heads of loss
- Whether Cabo would have traded profitably in the counterfactual case
- Product quality
- Section 92
- Marketing campaign
- Retailer support
- Business plan/financial projections
- Inventory management
- Working capital
- Toy expert evidence on commercial success
- Breakeven analysis
- Table 5: Volumes and working capital required to break even in 2017
- International sales
- Conclusions on whether Cabo would have traded profitably
- The parties’ quantum models
- Mr Colley’s quantum models
- Table 6: Cabo calculations of losses (£m)
- Assessment of Mr Colley’s models
- Mr Parker’s quantum models
- Table 7: MGA calculations of losses (£)
- Assessment of Mr Parker’s significant success model
- Table 8: Loss calculation for significant success model, comparing MGA and Cabo cost stacks (£)
- Assessment of Mr Parker’s moderate success model
- Figure 2: Parker moderate success model: average monthly revenue (£)
- Conclusions on the quantum models
- DECLARATORY RELIEF
- Conclusions
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